Keep the goal simple. Example; My goal is to win this match vs. My goal is to be the OW.
Nothing wrong with being the OW. In fact in my entire career I've only won that 3 times. Once was in high school. Once in college. Once in Freestyle.
My goal was always to win. Getting my hand raised was my single concern, consequently my matches were not that exciting, but there wasn't much doubt as to who was going to win.
Remember K.I.S.S Principle!
This applies to anything you want to accomplish in LIFE.